STORIES.

May 13, 2022

The Effective Strategy For Positioning A Luxury Product

The initial success of a luxury product is often prejudged by its product launch. When done properly, a product launch could help to propel a new product to greater heights in the marketplace. Of course, this doesn’t imply that the overall success of a product is dependent on the launch. When launching a luxury product, it is importa...

May 10, 2022

Why Top Brands Are Switching To Product CGI For Photography.

Product photography has always been an important part of the growth we’ve experienced in advertising and sales this last decade. In recent times, however, there has been a shift that has seen product CGI rise to share the spotlight with traditional photography. Many companies now opt for CGI instead of product photography to capture ...

May 9, 2022

Why Details Matter, Now More Than Ever

The goal of every design and marketing campaign is to attract more customers to the brand. From the product to photography and adverts, getting the attention of potential customers is the goal. Initially, it was surprising that top brands pay ridiculously high figures to their designers and marketers. But now, we see the amount of crea...