After analyzing and refining the 3D data for the Shoreline case, we studied the diverse pastel color palette of each SKU from high resolution photography to develop concise materials and textures. For this signature patented hex watch debut, we developed an assortment of profile shots for 7 SKUs, including a collaboration SKU with NASA as well as 2 animated scenes to be used on their launch page. A watch made from ocean-bound plastic, the art direction for this collection was to evoke a clean, minimalist aesthetic, to correlate with the collection's story of helping to clean up the society and oceans surrounding us.
May 6, 2022