After analyzing the 3D data of the watch, we developed a CAD for their custom strap, and created a detailed storyboard to outline the direction for their debut video into the market. We developed customs textures to match the precise details showcased on this model, from fine grains, to sandblasted steel, down to the small imperfections. The origin story was forged from a dark existence and the art direction of the video was the evoke that essence.