After acquiring a sample prototype of the timepiece, through rigorous noted and photography, we developed detailed technical specifications for the 3D development of the watch. With the new formed data, we developed a detailed CAD model of the watch, which included the case, dial, ETA movement, custom rotor, rubber strap, buckle and bracelet. We developed and array of CGI static and animated visuals for 12 SKUs which were to be used for both the press and across the web channels for pre-orders.