Upon studying macro photography and detailed technical drawings of the Manhattan, we altered the CAD data to develop detailed textures in the dial plates. To bring out the rich elements of the watch’s features, we created custom textures to meticulously apply to the surface of each of the 4 SKUs to develop a myriad of profile and hero shots in 10k to be used on the collections debut launch page. The visuals were to be executed to be showcased against dark backgrounds, highlighting the sharp detailing of the case’s silhouette.