After analyzing and refining the 3D CAD data of the Kruger's case, we studied detail technical files and photography to create the dial and a custom bracelet and clasp for the watch. For the collection's debut, we developed an array of profile shots for their steel and DLC SKUs as well as a detailed story board to incorporate 6 scenes within their launch video. For this rugged watch, the art direction was to evoke a rustic aesthetic, using lighting to bring out the fine textures and showcasing the depth and detail in the design.